Project

experience
autonomous
driving

User-centered vehicle design

  • customer

    OEM | Anonymous

  • task

    User-centred design development

  • year

    2018 - 2019

vision

megatrends
in all mobile
areas

Networking, electromobility, autonomous driving, intermodal traffic - all driven by social, societal, and technological megatrends: the automobile is facing the most significant changes in recent decades. studiokurbos develops possible scenarios for the near and distant future.

effective world

AUTOMOTIVE EXPERIENCE DESIGN

We always think one step ahead, design freely, experimentally, and bring visionary future scenarios to life. All competencies from our service portfolio are used here. Automotive and product designers work closely with the user experience team. The mobility of tomorrow will be shaped by holistic design.

vision

think the
vehicle from
the user

User-centered design - from the inside out. Starting from the person in the vehicle, we first designed its most immediate points of contact, the seats. Then we questioned the interaction between the passengers and then shaped the user interface and overall interior. The exterior resulted in consequence of this and consistently continues the interior. The mobility of tomorrow will be shaped by holistic design. With this project, we are taking one more step into the future.

making of

Projects

Digital brand identity for the sports car brand

New Generation Car | DLR - German Aerospace Center e. V.

Borgward Isabella Showcar | IAA Frankfurt 2017