Project

ui generation
in production
vehicle

Digital brand identity for the sports car brand

  • customer

    Dr. Ing. h.c. F. Porsche AG

  • task

    User interface design, prototyping and implementation

  • year

    Since 2015

vision

digital brand
identity for
production cars

For many years, we have been design-partners for large vehicle manufacturers in Southern Germany. In close cooperation with our clients, we are responsible for the implementation of complete and cross-platform UI solutions. We shape the digital (brand) identity of vehicle interiors. From initial designs to realization, we support the process of developing innovative user interfaces and concepts in the vehicle interior. We focus on the essential: driving experience.

aim

THE BRAND
WITH ITS OWN
CHARACTER

Every development process for the 'look & feel' of a product begins with a phase of generating ideas. The first impression that users and drivers have of the technology decisively shapes their opinion. Targeted animations underline the character of the vehicle.

project

ui & ux
development
at the center

As a partner of Dr. Ing. h.c. F. Porsche AG, we are jointly responsible for the development and elaboration of various contexts, symbols, graphics, and functions. In addition to the attractive appearance, we also guarantee intuitive use. The trend: digital clarity, reduced design, focus on the needs and abilities of the users.

future

driving
experience
of the future

Mobility and the demands on driving experience will change over the next few years. New assistance systems allow the driver to devote himself to other tasks. Our challenges: converting the active driver into an 'active passenger'. Building drivers' and societies' confidence in autonomous vehicles. Designing the division of driving tasks between driver and vehicle.

insights

Projects

Borgward Isabella Showcar | IAA Frankfurt 2017

Daimler Supplier Award

User-centered vehicle design