project

autonomous
vision
Rumba

Research Project | Rumba
in collaboration with AUDI AG, MAN Truck & Bus SE, Robert Bosch GmbH, Robert Bosch Automotive Steering GmbH, CanControls GmbH, OHP GmbH, Spiegel Institut Mannheim GmbH, studiokurbos GmbH, Hochschule der Medien Stuttgart, Universität Stuttgart, Würzburger Institut für Verkehrswissenschaften GmbH, CARIAD SE

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  • consortium

    AUDI AG, MAN Truck & Bus SE, Robert Bosch GmbH, Robert Bosch Automotive Steering GmbH, CanControls GmbH, OHP GmbH, Spiegel Institut Mannheim GmbH, studiokurbos GmbH, Hochschule der Medien Stuttgart, Universität Stuttgart, Würzburger Institut für Verkehrswissenschaften GmbH

  • task

    full design development

  • year

    2021 to 2024

vision

human-centered
autonomous
driving

From a pure means of transport to an automobile space of experience. studiokurbos designs a visionary vehicle concept for autonomous driving for the joint research project RUMBA. In close cooperation with renowned partners from research and technology, the studiokurbos design team creates a virtual vehicle that consistently harmonizes the autonomous driving experience with user needs.

reasearch

interdisziplinary
partnership
and expertise

The RUMBA funding project aims to redesign the interior as well as the driving experience for passengers during fully automated driving. Renowned project partners including Audi AG, Bosch GmbH and the University of Stuttgart are working closely together on the project.

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design

optimised
interior driving
experience

Within the research project, a visionary vehicle concept was developed that transforms the interior into an experiential space. At the center of this concept are individuals with their unique needs and the impact on the driving experience in various driving situations. The interior is optimally adapted to individual usage scenarios, enabling new forms of communication.

interior design

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interior design

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Projekt

monolithic
exterior
design

The vehicle's uncompromising one-box design emphasizes the focus on the passengers. A long wheelbase and short overhangs characterize the proportions and make the design timeless and realistic. The desire for privacy from the interior concept is taken up by an extremely raised color gradient from the side into the window areas. The unobstructed view from inside to outside remains unaffected.

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exterior

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process

using VR
in the design
process

The visualization team at studiokurbos serves as the key hub in the design process, bringing together all disciplines for seamless virtual simulations. This enables testing of seat layouts, legroom, and more, offering all involved a multi-sensory experience of the project's scientific advancements.

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exterior

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details

technology
effectively
showcased

The sensors - an essential component of autonomous driving - are visually highlighted and effectively staged. Graphically designed areas in black on the front, next to the front wheel, in the rear, and on the roof, creating a strikingly futuristic expression.

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details

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Projects

2022 | RUF Automobile GmbH

2022 | Wiesmann Sports Cars GmbH

2018 | Kaege Retro Turbo