Task
For TVB Stuttgart’s Sustainability Match Day on October 19, 2025, at Porsche Arena, we were commissioned to develop the jersey design. The goal was to create a design that not only stands out visually but also communicates a clear message: social responsibility and the importance of first aid.
Project
Values
Skills
Sports
Sustainability Match Day is about more than handball. It brings together sport, environmental awareness, and social responsibility. Jerseys made from 100% recycled polyester, an arena powered entirely by renewable electricity, and a message that highlights our responsibility to society make this event truly special.
We created a design that brings these values to life while remaining playful, engaging, and accessible.
Design
Guide
To
Wear
At the heart of the design is first aid – a topic that affects us all. Essential life-saving techniques, from the recovery position to chest compressions, are illustrated on the jersey like a treasure map waiting to be explored. The aim was to raise awareness and communicate these potentially life-saving steps in a creative, clear, and easy-to-understand way.
Details
LINEAR
PATTERN
MESSAGE
The jersey features a bold combination of colours and graphics. A lilac base across the body and sleeves is paired with vibrant green accents on the collar, cuffs, side panels, and shorts. Illustrated lines depict first-aid techniques, turning the design into an interactive learning experience. Black accents for sponsor logos, player names, and numbers ensure clear legibility and strong contrast.
The result is a design that brings together aesthetics, functionality, and a meaningful message.
implementation
Jersey
action
awareness
Together with TVB Stuttgart, we took part in a first-aid training session at our studio. This hands-on experience made the connection between jersey design, awareness, and action even more tangible. Every line, colour, and detail was carefully considered to capture attention while communicating valuable knowledge.
AWARD
DESIGN
THAT MAKES
A DIFFERENCE
With TVB Stuttgart’s sustainability jersey, design becomes a powerful ambassador for sustainability, education, and social responsibility. A compelling visual message that shares knowledge, raises awareness, and demonstrates how design can create a meaningful impact beyond aesthetics.
Recognised with the German Design Award, the project shows how design can bring socially relevant issues into focus and inspire lasting change.
Projects
